I had the pleasure of spending some time with Eiro Research Chief Medical Officer, David Rahm , M.D. at the Eiro Research Pre-Launch Convention in Dallas, TX this past weekend.  Dr. Rahm was heavily involved in formulating Eiro’s great-tasting, highly effective superantioxidant nutriceutical,  so I asked him this question:  Why these 5 superfruits?  Part of the answer can be found in the post entitled:  A Story of Color and I suggest you re-read that post, but the answer is so much more.  The amount and quality of phytonutrients contained in the superfruit was a very important criteria but there are dozens of superfruits with  similar phytonutrient profiles, so here is the rest of the story.  First, there has to be a reliable and sustainable source of the superfruits.  It would not make sense to pick a superfruit that the availability was not reliable.  Likewise if the harvesting techniques were not sustainable and over-harvesting occurred, this would not make sense either.  Since Eiro Research believes in not only “Making Yourself Whole” but also “Making the World Whole” it is also important to favorably impact the local people that harvest the fruit. Lastly, it had to taste good.  No matter how good a fuctional beverage is, if it does not taste good, people will not consume it. So to sum it up, Eiro was looking for the best phytonutrient profile, guaranteed availability, sustainable harvesting techniques, a positive impact on the local economy, and great taste to make its choice of superfruits.  In the process Eiro has created a best in class functional beverage made with a proprietary blend of 5 incredible whole superfruits purees, protecting nature’s chemistry, enabling you to “Make Yourself Whole”.