All of the ingredients of Eiro are important and work together synergistically, but several are so significant they deserve further discussion. I have put together what I call my all-star team. The first member is Beta-Sitosterol. This phytosterol has been implicated in over 27 different medical conditions, and in several of these the use of Beta-Sitosterol [...]
by James on February 26, 2009
Bo Short James Hughes Chris Hausman I had the distinct pleasure of spending some time with Founding Partner, Bo Short, and CEO of Eiro Research, Chris Hausman in Fredericksburg, Va. One concept that Bo Short continually stresses is that Eiro Research would have a unique culture in the way they will do business. Honesty, integrity, and [...]
by James on February 19, 2009
What are free radicals? Why are they damaging to the Human body? And how do the antioxidants in Eiro help protect the body against free radical damage? To understand the way free radicals interact with antioxidants, you must first understand cells and molecules.
by James on February 6, 2009
Tying it all together. A general rule in science is: pigment richness – is proportional to intensity of color – which is proportional to phenolic richness – which is proportional to ORAC (antioxidant strength). When you look at the 5 superfruits that are contained in Eiro, you see that they have taken the best pigmented [...]
by James on February 2, 2009